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Avrasya Ekonometri �statistik ve Ampirik Ekonomi Dergisi Yýl:2022  Sayý: 21  Alan: Demografi

Faruk ÇAKMAK
COVID 19 SÜRECÝNDE ÝÞVEREN MARKASI OLUÞUMUNU ETKÝLEYEN DEMOGRAFÝK UNSURLAR: TELEKOMÜNÝKASYON SEKTÖRÜ ÖRNEÐÝ
 
Bu çalýþma telekomünikasyon sektöründe faaliyet gösteren bir iþletmede iþveren markasý boyutlarýnýn, Covid 19 süreci sonrasý demografik unsurlar baðlamýnda ne þekilde etkilendiðini konu almaktadýr. Araþtýrmanýn uygulama aþamasýnda; Rize, Trabzon, Giresun ve Ordu illerinde çalýþan 528 çalýþana çevrimiçi anket açýlmýþ olup, 474 kiþiden dönüþ alýnmýþtýr. Çalýþmanýn analiz safhasýnda SPSS 22.0 programýndan faydalanýlarak hipotez önermelerine iliþkin sonuçlara ulaþýlmýþtýr. Araþtýrma bulgularýna göre; çalýþanlarýn iþveren markasý algýlarýyla cinsiyet deðiþkeni arasýnda farklýlýklar bulunmazken; çalýþma þekli, yaþ, eðitim düzeyi ve kýdem deðiþkenleri arasýnda farklýlýklar bulunmuþtur. Elde edilen araþtýrma sonuçlarýnýn teorik ve pratik etkileri tartýþýlarak sektör yöneticilerine ve gelecekte yapýlacak çalýþmalara önerilerde bulunulmuþtur.

Anahtar Kelimeler: Ýþveren Markasý, Demografik Unsurlar, Telekomünikasyon Sektörü


DEMOGRAPHIC FACTORS AFFECTING EMPLOYER BRAND FORMATION IN COVID 19 PROCESS: AN EXAMPLE OF THE TELECOMMUNICATION INDUSTRY
 
This study focuses on how employer brand dimensions are affected in the context of demographic characteristics after the Covid 19 process in a business operating in the telecommunications sector. Within the scope of the application phase of the research; an online questionnaire was opened to 528 employees working in Rize, Trabzon, Giresun and Ordu provinces, and 474 respondents were received. In the analysis phase of the study, the results regarding hypothesis propositions were obtained by using the SPSS 22.0 program. According to the results; While there are no differences between employer brand perception and gender variable; differences were found among the variables of working style, age, education level and working time. The theoretical and practical effects of the research results were discussed, and recommendations were made to sector managers and future studies.

Keywords: Employer Brand, Demographic Elements, Telecommunication Sector


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