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Avrasya Ekonometri �statistik ve Ampirik Ekonomi DergisiYl:2022 Say: 21 Alan: Demografi

Faruk AKMAK
COVID 19 SRECNDE VEREN MARKASI OLUUMUNU ETKLEYEN DEMOGRAFK UNSURLAR: TELEKOMNKASYON SEKTR RNE
 
Bu alma telekomnikasyon sektrnde faaliyet gsteren bir iletmede iveren markas boyutlarnn, Covid 19 sreci sonras demografik unsurlar balamnda ne ekilde etkilendiini konu almaktadr. Aratrmann uygulama aamasnda; Rize, Trabzon, Giresun ve Ordu illerinde alan 528 alana evrimii anket alm olup, 474 kiiden dn alnmtr. almann analiz safhasnda SPSS 22.0 programndan faydalanlarak hipotez nermelerine ilikin sonulara ulalmtr. Aratrma bulgularna gre; alanlarn iveren markas alglaryla cinsiyet deikeni arasnda farkllklar bulunmazken; alma ekli, ya, eitim dzeyi ve kdem deikenleri arasnda farkllklar bulunmutur. Elde edilen aratrma sonularnn teorik ve pratik etkileri tartlarak sektr yneticilerine ve gelecekte yaplacak almalara nerilerde bulunulmutur.

Anahtar Kelimeler: veren Markas, Demografik Unsurlar, Telekomnikasyon Sektr


DEMOGRAPHIC FACTORS AFFECTING EMPLOYER BRAND FORMATION IN COVID 19 PROCESS: AN EXAMPLE OF THE TELECOMMUNICATION INDUSTRY
 
This study focuses on how employer brand dimensions are affected in the context of demographic characteristics after the Covid 19 process in a business operating in the telecommunications sector. Within the scope of the application phase of the research; an online questionnaire was opened to 528 employees working in Rize, Trabzon, Giresun and Ordu provinces, and 474 respondents were received. In the analysis phase of the study, the results regarding hypothesis propositions were obtained by using the SPSS 22.0 program. According to the results; While there are no differences between employer brand perception and gender variable; differences were found among the variables of working style, age, education level and working time. The theoretical and practical effects of the research results were discussed, and recommendations were made to sector managers and future studies.

Keywords: Employer Brand, Demographic Elements, Telecommunication Sector


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